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Objectives
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PATCAM
Objective One
Create content
and experiences that
lead to a change in
thinking and action
Objective Two
Build real
cultural relevance that
leads to cultural impact
Objective three
Build legacy
business with
10-15 year horizon
Objective Four
Create
year-on-year
financial growth
Objective five
Create franchise
TV formats
Objective Six
Create drama projects
with golbal appeal
Objective Seven
Create one annual
marque event/experience